Beat Your Competitor’s Guarantee

Your competition most probably has a guarantee. Beat it. And make it a selling point.

Two ways to do it:

• More money (“Double your money back!”)
• More time (“60-day money back guarantee… compare to our competition’s measly 30 days!”)

TIP: If you’re looking for a niche market to work, choose one where existing “competition” has easy to beat guarantees. Great way to make an immediate and _easy_ attention-grabbing splash as you enter the arena.