Beat Your Competitor’s Guarantee
April 19, 2007 – 6:49 pm | by e-Factory
Your competition most probably has a guarantee. Beat it. And make it a selling point.
Two ways to do it:
- More money (”Double your money back!”)
- More time (”60-day money back guarantee… compare to our competition’s measly 30 days!”)
TIP: If you’re looking for a niche market to work, choose one where existing “competition” has easy to beat guarantees. Great way to make an immediate and _easy_ attention-grabbing splash as you enter the arena.
