How to Turn Virtual Currency Into a Revenue Generator

Offer low-priced content on a pay-per-use basis and have customers behave like subscribers with long-term relationships with you.

Special report from MarketingSherpa (free open access until April 12, 2007) shows how one company created a virtual currency which encourages customers to return.

• 48.5% compound annual revenue growth.
• 47% repeat customer rate.

(Free access until 4/12/7)
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