5 Ways to Improve Your AdSense Earnings
By Yves Juliaan
A great way for webmasters to monetize their websites is through Google AdSense. Many webmasters struggle to earn some good money through their sites. But on the other hand, some of the “geniuses” among them are enjoying hundreds of dollars from Google AdSense ads on their websites and blogs. What sets these webmasters apart from other webmasters is that they think out of the box.
Those who’ve done it and are still doing it as we speak have quite a few useful tips to help those who want to venture into this field. Some of these tips have boosted website earnings through AdSense quite significantly in the past and continue to deliver results.
Here are the 5 best proven ways on how to best optimize your Google AdSense earnings:
TIP #1: The AdSense Format
The one format that has worked very well for me in the past, and still delivers today, is the so-called Large Rectangle (336×280). This format has resulted in higher clickthrough rates (or CTR). Meaning more visitors out of 100 click on my AdSense ads. The reason for this format outperforming others is that the links in this format look more like Web links than ad links. A lot of people tend to avoid clicking on ads when they spot them. Choosing this format helps make your audience ‘ad-blind.’
I’ve also had good results with the Medium Rectangle (300×250) on some occasions. Open your AdSense account and have a look at the format. It resembles the Large Rectangle format. Your best bet is to test the two and see which one outperforms the other on your site. I suggest to test both for at least a week.
TIP #2: Custom Color Palette
Create a custom color palette to match the main colors of your site. You will see a tremendous increase in AdSense earnings if you make your AdSense ads look exactly like the standard Web links on your site. If your links are blue, make the AdSense links blue. If the background is white, make the background as well as the border of your AdSense ad white too. Your ad will look as if it is part of your site and will not look like a block of ads people avoid.
Here’s another color tip; use it if you understand what I mean. I’ll give an example. I have a site with several articles on it. All the articles have a green title and the text is grey. The links on the site are all blue. But, my visitors are really interested in the articles I’ve published. So what I did is change all my AdSense color palettes on that site to green links with grey text. All the ads look like little previews of articles. I can’t prove it, but my earnings increased by 400% on that site from then on. Again, not all sites are created equal… If you know what I mean.
TIP #3: AdSense Position
What I recommend is that if you have AdSense ads at the bottom of your site, remove them, or move them to the top. You want people to click. And if I tell you that most people are active “above the fold,” meaning don’t even bother to scroll down, than you want your ads to be in plain sight at all times. If your ads are at the bottom, move them to the top. Put them where people can see them quickly.
TIP #4: Use Channels
Channels help you analyze ad performance. Use custom channels to check what webpages are making more money and which ones are obviously not doing so well. Custom channels can be used to analyze multiple factors at the same time. Use this analysis for making changes to your AdSense ads. Improving website content can also get you better results. If you can get people interested in more, chances are high they will also be interested (and will therefore click on) the related information and offers on your AdSense ads.
TIP #5: Limit the Filters
Filters are useful for blocking ads that you do not want displayed on your website (e.g., ads of competitors). You can filter out ads you think are not paying you well by entering the domain names of these ads in the competitive ad filter feature of your AdSense account. However, too many filters can seriously limit your revenue earning potential from AdSense ads. So, keep your use of filters to a minimum.
These are some of the tips that have worked well for me on all of my sites. But don’t forget that your content is equally — if not the most — important part to increase AdSense earnings. Now it’s up to you. Implement these tips, and test and see what works best using channels.
Yves Juliaan is the owner, creator and manager of eBook Mania Direct, a digital delivery store offering quality ebooks and other products with resell rights at low cost prices.
Tags: adsense, advertising, google
