Combining Outsourcing With Affiliate Marketing
A useful overview article for those you thinking of running your own affiliate program. — EES
By Fabian Tan
Affiliate marketing requires a well-maintained and updated affiliate management and outsourcing network. A successful affiliate program requires indefatigable hard work and commitment. To avoid spam, false, and rogue affiliates, an affiliate manager must be chosen who will manage all your affiliate marketing programs and perform various other duties and services.
Services of an Affiliate Manager
An Affiliate Manager is responsible for various services, which include:
- Managing and improving affiliate programs
- Recruiting new affiliates
- Providing promotional and incentive measures
- Providing training and information on products or services
- Keeping in touch with top affiliates
Program Management Outsourcing
Outsourced Program Managers (OPMs) are the experienced affiliate managers of the affiliate marketing industry. These managers operate in an independent capacity as contractors and prove beneficial to merchants. The OPMs don’t incur any benefit, training, or office expenses from the merchant.
Apart from the services above, these managers can also consult on the behalf of the merchant. Other services of OPMs include program launch services, single-run affiliate recruitment, and optimization of affiliate programs. These experienced affiliate managers charge around $2,000 to $10,000 (approx.) a month depending on their know-how and manageability.
In affiliate marketing, affiliate managers work like a connecting thread between the merchants and the customers. The OPMs and affiliate managers work in accordance with proper and well-entrenched affiliate programs for a firm. These managers do not require any prior training or education, but it may prove an added advantage. The success of a firm also depends on the dedication and positive attitude of its affiliate manager.
Fabian Tan is the author of the free 51-page report, “Murder Your Job: How to Build Cash Sucking Autopilot Businesses in 30 Days or Less!” Visit his Murder Your Job site to get your free copy.
Tags: affiliate, outsourcing
