e-Factory.com

AdWords Advertising - How to Increase Your Quality Score in 4 Easy Steps

By Fabian Tan

Google AdWords’ Quality Score has often been a mystery to many online marketers. But many AdWords experts agree that there are three main components to achieving a high Quality Score and lowering your minimum cost per click — your ad copy, your clickthrough rates (CTR) and your landing page copy.

Here are four easy steps you can take to boost your Quality Score and get lower minimum costs per click:

Read the rest of this entry »

Tags: adwords, google

Drive Free Targeted Traffic From Search Engines With Keyword-Rich Domain Names

By Bryan Hufford

We are always looking for ways to increase traffic to our website for free. Did you know that some of the best, free, targeted search engine traffic can result just from your domain name alone? Domain names that are keyword rich or specific to your niche can result in higher rankings on the search engines. And higher rankings means more targeted traffic to your website, completely free.

Read the rest of this entry »

Banner Ads – Get the Most Out of Them

By Joe Hunley

Banner ads are a very popular form of advertising on millions of websites . Blogs and websites are loaded with banners advertising any and every product you can imagine. The presence of so many banners would lead one to believe that this method of advertising is extremely effective. The reality is banner ads only average a 2 percent clickthrough rate, and clickthrough is the “bread and butter” of online advertising. Thought the 2 percent is not impressive, you can increase your ad returns by using them effectively.

Read the rest of this entry »

Tags: advertising, banners

Low-Cost Online Advertising

By Matthew Giovanisci

With the popularity of Google AdWords, many businesses are turning to paying for top placement on search engines. This is a surefire way to get exposure, but who wants to pay all that money? I was paying about $5.00 a click for a swimming pool website in the winter! So I put together this short list of free advertising possibilities to market your website.

Read the rest of this entry »

Tags: advertising, free, promotion

5 Tips for Small Businesses to Make Moolah From Social Marketing

By Bryan Kress

Too many business owners are overlooking the opportunities that may arise from marketing over social networks. With the population of Internet users rising exponentially over the past few years, social marketing has become a very useful tool for most Web-based businesses, but not for small business owners. However, with most customers having a MySpace or Facebook account, why aren’t they utilizing these networks for a free way to market? The reason why this has been overlooked is due to the lack of knowledge on social marketing.

Read the rest of this entry »

Tags: social

P.S. Use it.

Add a P.S. section to the bottoms of ad copy. Damn things work.

Read the rest of this entry »

Renting Email Lists – Costs, Deliverability & Targeting (Part 1)

From CAN-SPAM to filtering and bad lists, renting email lists for reputable B2B and B2C email marketing is tricky.

Read the rest of this entry »

How to Buy RSS Ads

Special report from MarketingSherpa, free open access until April 10, 2007.

Read the rest of this entry »