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How to Build a Large Mailing List

By Melanie Mendelson

To build a large mailing list, you need to offer something of value to your subscribers and find a way to connect to possible sign ups. Your offer should have both immediate and long term value.

Start by deciding what you’ll give to your subscribers as an incentive for signing up. This can be a small report or it can be an email series describing how something is done. Decide what your subscribers will want, then give it to them. To keep them from unsubscribing, offer them a long term benefit beyond just affiliate emails.

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Tags: lists

6 Steps to a Better Ezine

By Jennifer Williamson

An ezine can keep you in front of your prospects, help you market to a pre-screened list of people, and promote your credibility — all the things a paper newsletter does. But with an ezine, you can do it more frequently and at less cost. But not all ezines are created equal. Here are six ways to make yours pay off.

Discuss relevant issues. The Web demands current content. Your readers want to know what’s happening in your industry now. If you’re not offering a current perspective on your industry, they’ll look elsewhere.

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Tags: ezine, publishing

Quickest Way to Build Ezine/Prospect Mailing List

Give away a product (make sure it’s worth something) in exchange for contact information (e.g., email address for ezine subscription).

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Renting Email Lists – Costs, Deliverability & Targeting (Part 1)

From CAN-SPAM to filtering and bad lists, renting email lists for reputable B2B and B2C email marketing is tricky.

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