Do-It-Yourself SEO - A Beginner’s Checklist
By John Metzler
There have always been do-it-yourselfers succeeding at Web promotion and search engine optimization. In fact, many of the established businesses offering Web services today came from humble beginnings, perhaps nothing more than a college student with a laptop, an Internet connection, and too much free time. The Web evolves as the result of the innovation and experimentation of individuals. The sharing of knowledge. The do-it-yourself attitude.
As text link brokers and mass link networking decrease in value and use in social media increases, it becomes more important for companies to have an internal approach and awareness of search engine marketing. Don’t get me wrong; outsourcing to SEO firms is still a smart option. That said, making the most out of Web 2.0 usually requires some level of cooperation between SEO firm and site owner. You don’t need to be an expert to know the basics of good SEO practices, and that added knowledge will be a great advantage whether you’re working along side an SEO team, or promoting your own site in your spare time.
