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5 Easy Tips That May Help Increase Your Google AdSense Revenue

We read somewhere that 99% of all online publishers who run Google AdSense ads make less than $10 a month. Don’t know if that’s true or not — doesn’t really concern us much since we’re not in that group — but still, it’s an absolutely safe bet that most AdSense publishers could stand to make more money from it.

And no, we’re not gurus at this, but we’re pretty darned good observers… and readers. There’s no shortage of tips out there (many direct from the Google AdSense site itself!) that do help.

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Tags: adsense

6 Steps to a Better Ezine

By Jennifer Williamson

An ezine can keep you in front of your prospects, help you market to a pre-screened list of people, and promote your credibility — all the things a paper newsletter does. But with an ezine, you can do it more frequently and at less cost. But not all ezines are created equal. Here are six ways to make yours pay off.

Discuss relevant issues. The Web demands current content. Your readers want to know what’s happening in your industry now. If you’re not offering a current perspective on your industry, they’ll look elsewhere.

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Tags: ezine, publishing

How to Get Inbound Links from Government and University Sites

By Deepak Dutta

The inbound link is the holy grail of Web traffic. Getting inbound links from government and university sites is a testament to the quality of your site.

You accumulate inbound links not only to increase traffic, but also to establish your site for providing high value to visitors. However, getting inbound links by link exchange or buying text links is not going to get you anywhere. You need to abandon those archaic ideas and jump forward with an inbound link strategy that provides high value authoritative links.

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Tags: inbound links

What are the Advantages to Creating Your Own Product?

By Chris J. Smith

Many people sell other people’s products, but making and selling your own product can make you a ton of money.

Affiliate Marketing is Common

Affiliate marketing is very common. This is when you sell someone else’s product on the Internet or offline. They make the product and then you just go out and sell it. You get paid a percentage or flat-fee “commission.”

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Tags: product development

Why Unique Content Rules With the Search Engines

By Chris J. Smith

There is nothing better than unique content — “content is king” as many people say. Why do the search engines, especially Google, love unique content? Here’s why:

Information is at the Heart of the Internet

Although you can do a lot of cool things on the Internet, like find old friends and even word processing and spreadsheets, the core of the Internet, when you strip away all these fancy things, is information. Someone goes to a search engine and types in what they are looking for. Hopefully somebody else out there has the answer.

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Tags: content, google, marketing, promotion, SEO

Low-Cost Online Advertising

By Matthew Giovanisci

With the popularity of Google AdWords, many businesses are turning to paying for top placement on search engines. This is a surefire way to get exposure, but who wants to pay all that money? I was paying about $5.00 a click for a swimming pool website in the winter! So I put together this short list of free advertising possibilities to market your website.

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Tags: advertising, free, promotion

eBay Affiliate Web Store: No Inventory to Keep

By Ivana Bosnjak

There are so many ways to make money online, and one of the easiest is to get an affiliate Web store (no inventory to keep). If done right, this can be a very profitable business.

The logical step to do when starting an online business is to turn to eBay. I personally started selling on eBay, but unless you have a lot of money to invest and storage space, it is a very hard way to earn money. But by browsing around, I came across affiliate marketing, and with that I learned about building niche store websites that feed directly off eBay.

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Tags: affiliate, eBay, software

How Much is My Business Worth?

By Denise T. Davis

If you are considering selling your small business, it will be important for you to evaluate your business in order to derive a reasonable asking price. Experts recommend that you assess the business from more than one angle in order to obtain an accurate picture of how much your business is worth.

Rules of Thumb Methodology
Begin by analyzing the history of your business to determine how much profit the business has been earning in excess of your own salary and benefits. Project future data based on your specific history, as well as general market trends to establish if the past is a fair representation of the future. This is typically known as “Rules of Thumb” methodology.

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Tags: formulas, pricing

A Blog in a Million

By Elle N. Dee

There are millions of blogs on the Internet. In fact, there are a very large number of regular websites about blogs and blogging. For every niche and subniche, there are thousands, even millions of blogs. For every person’s opinion or personal crusade, there are millions more.

The trick is to make yours stand out from the crowd and capture your readers. The ways to accomplish this are very similar to the steps you’d take to develop a unique spin for a product you’d plan to sell in your niche. Essentially, your blog is your first Internet product, and you would position and market it to attract and build a relationship with loyal readers.

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Tags: blogs, publishing

5 Tips for Small Businesses to Make Moolah From Social Marketing

By Bryan Kress

Too many business owners are overlooking the opportunities that may arise from marketing over social networks. With the population of Internet users rising exponentially over the past few years, social marketing has become a very useful tool for most Web-based businesses, but not for small business owners. However, with most customers having a MySpace or Facebook account, why aren’t they utilizing these networks for a free way to market? The reason why this has been overlooked is due to the lack of knowledge on social marketing.

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Tags: social