Google AdWords’ Quality Score has often been a mystery to many online marketers. But many AdWords experts agree that there are three main components to achieving a high Quality Score and lowering your minimum cost per click — your ad copy, your clickthrough rates (CTR) and your landing page copy.

Here are four easy steps you can take to boost your Quality Score and get lower minimum costs per click:

1. Include Your Keywords in Your Ad Copy

Having your keywords in your ad title and body copy is one of the keys to writing a relevant ad. Also, this simple act makes your keywords bolded and gives it more prominence among the listings, improving your CTR and lowering your costs per click. It’s a ‘vicious’ cycle!

2. Include Your Keywords in Your URL

Include your keywords in your URL. Again, this has been proven to increase CTR and that is one of the strongest determinants of a good Quality Score — the clickthrough rates.

3. Increase Your Clickthrough Rates by Split-Testing Your Ad Copy

Write two different ads and have them rotate evenly. You can do this under your Campaign options. Doing this will show you which ad is performing better and getting a better clickthrough rate. Always create new ads to test against your ‘control’ ad, or your current best performing ad.

4. Include Your Keywords on Your Landing Page

Landing page relevancy is another important factor of Quality Score. Having your keywords on your landing page indicates relevancy and it allows you to pay lower costs per click.

Fabian Tan is a well-known Internet Marketing expert and the author of the free popular 51-page report, “Murder Your Job: How to Build Cash Sucking Autopilot Businesses in 30 Days or Less!”

There are tons of ways to use Internet marketing to make money online. One of the best and most reliable ways is PPC marketing. PPC (pay per click) marketing is a powerful tool in the hands of an affiliate marketer. You can get a constant stream of visitors to your site and increase ROI (return on investment) by more than 300%!

The biggest PPC marketing showcase is Google. You may have noticed a column of ads on the right hand side of your search page. Those are PPC ads. People sign up for Google AdWords, create those ads and they are shown on Google under specific keywords.

The AdWords user must pay Google every time someone clicks on his ad. The cost per click varies and depends on the keyword competition. A low competition keyword may cost you a few pennies per click. A more competitive keyword, on the other hand, may cost you 30 cents to a dollar per click.

The most popular way to make money with PPC is with affiliate marketing. PPC allows you to send people straight to a sales page. If that person buys the product, you get your commission. Unfortunately it is a little more complicated than that. You have to be aware of your cost to make sure you do not spend more money on clicks than you get in commissions. A lot of people never use PPC because they are afraid of losing money. The truth is, if you manage your account correctly you can make a lot of money using PPC.

If you are advertising something that will make you $25 a sale, then you need to learn the conversion rate of the site. Most sites will gladly give you this information if you email them.

Let’s say the site converts 2% of the people that visit it. So it is safe to assume that one out of every 50 people will make a purchase. You should not pay any more than 50 cents per click. 50 cents will get exactly 50 people there with $25. As long as you do not pay too much for your ads, you will not lose much money. By sticking to those guidelines you greatly reduce any risk of losing money.

The best thing about PPC is that when you get a successful ad running, you can set it on autopilot and it will continue to make money for you. If you get several successful ads running on autopilot you will really see a substantial amount of money come in. This is called continual income and it is great because you make money all day and night, even while you sleep!

Anyone can make money with PPC. All it takes is knowledge, research, and the will to succeed. If you want to increase your affiliate checks and make more money, PPC is for you.

Michael Pergrem publishes the Affiliate Review site where you can learn more about PPC and other affiliate techniques.