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Basic Blog Branding 101

April 20, 2008 – 9:33 am | by e-Factory

By Anne Moss Rogers

Personal blogs can be more random if it is simply sharing what you are doing with friends and family. But a blog for business, one you hope will make money, a blog that presents you as an expert or one to drive traffic to a website needs to have a marketing goal or purpose.

Generic will kill you. Trying to post a blog about being a stay-at-home mom might find fierce competition. Trying to post one about how a stay-at-home mom can run an Internet business might be more specific. But do not go posting a blog until you have taken a look around. You do not want to be number one million trying to climb to the top of the heap.


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A Blog in a Million

April 13, 2008 – 10:18 am | by e-Factory

By Elle N. Dee

There are millions of blogs on the Internet. In fact, there are a very large number of regular websites about blogs and blogging. For every niche and subniche, there are thousands, even millions of blogs. For every person’s opinion or personal crusade, there are millions more.

The trick is to make yours stand out from the crowd and capture your readers. The ways to accomplish this are very similar to the steps you’d take to develop a unique spin for a product you’d plan to sell in your niche. Essentially, your blog is your first Internet product, and you would position and market it to attract and build a relationship with loyal readers.


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2 Comments | Posted in » Ideas, Online Publishing