6 Steps to a Better Ezine
April 18, 2008 – 3:41 pm | by e-Factory
By Jennifer Williamson
An ezine can keep you in front of your prospects, help you market to a pre-screened list of people, and promote your credibility — all the things a paper newsletter does. But with an ezine, you can do it more frequently and at less cost. But not all ezines are created equal. Here are six ways to make yours pay off.
Discuss relevant issues. The Web demands current content. Your readers want to know what’s happening in your industry now. If you’re not offering a current perspective on your industry, they’ll look elsewhere.
Tags: ezine, publishing
