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Basic Blog Branding 101

By Anne Moss Rogers

Personal blogs can be more random if it is simply sharing what you are doing with friends and family. But a blog for business, one you hope will make money, a blog that presents you as an expert or one to drive traffic to a website needs to have a marketing goal or purpose.

Generic will kill you. Trying to post a blog about being a stay-at-home mom might find fierce competition. Trying to post one about how a stay-at-home mom can run an Internet business might be more specific. But do not go posting a blog until you have taken a look around. You do not want to be number one million trying to climb to the top of the heap.

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Tags: blogs, publishing

Writing an eBook That Sells – 5 Tips on How to Increase Your eBook Sales by Getting Busy Online

By Connie Ragen Green

Writing your ebook will be about much more than simply writing. Online writing and marketing consists of a series of events that will move you from where you are now to where you want to be. If your goal is to write and sell an ebook on your niche topic, here are the steps you will take to accomplish your goal in a reasonable period of time.

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Tags: ebook, publishing

6 Steps to a Better Ezine

By Jennifer Williamson

An ezine can keep you in front of your prospects, help you market to a pre-screened list of people, and promote your credibility — all the things a paper newsletter does. But with an ezine, you can do it more frequently and at less cost. But not all ezines are created equal. Here are six ways to make yours pay off.

Discuss relevant issues. The Web demands current content. Your readers want to know what’s happening in your industry now. If you’re not offering a current perspective on your industry, they’ll look elsewhere.

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Tags: ezine, publishing

A Blog in a Million

By Elle N. Dee

There are millions of blogs on the Internet. In fact, there are a very large number of regular websites about blogs and blogging. For every niche and subniche, there are thousands, even millions of blogs. For every person’s opinion or personal crusade, there are millions more.

The trick is to make yours stand out from the crowd and capture your readers. The ways to accomplish this are very similar to the steps you’d take to develop a unique spin for a product you’d plan to sell in your niche. Essentially, your blog is your first Internet product, and you would position and market it to attract and build a relationship with loyal readers.

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Tags: blogs, publishing